In an article on The Psychology of Marketing, AllBusiness.com discusses that idea that marketing is not about the features of your product or service, but rather how those features solve a potential customers problems, needs or desires.
In other words, what you sell are solutions; but does the potential customer trust you
? In "The Psychology of Marketing" it says,"There is also a psychological aspect to establishing trust and forming a relationship.
Most customers have been burned, treated badly, swindled, or disenchanted at least once. They will not necessarily jump at the opportunity to western union united kingdom dudley buy something unless they have a sense of confidence in the seller... You, therefore, want to always build a level of trust through quality of service, and this should be reflected westernunion agents in your marketing."
(http://www.allbusiness.com/marketing-advertising/1976-1.html)
I mention all this because I recently read a post on Robert Puddys blog that opened my eyes a bit. Robert addressed an attitude that seems to be more widely held than by just myself, that western union sri lanka vavuniya is that long sales letters suck! We have all seen them, and if you are like me you see them on a daily basis; my issue is with those that seem to drone on and on with paragraph after paragraph of pure hype, those that are, to borrow from Shakespeare,"...full of sound and fury, signifying nothing." (Macbeth Act V, Scene V)
Robert goes through the anatomy of a sales letter, how it is constructed, the purpose of each part, and the psychology of why it is constructed as it is. He lays out a template that shows how to construct an effective sales letter, I encourage you to follow the link, read his post, and save it for future reference, I definately will!
http://robertpuddy.com/long-sales-letter-suck/
